Strooop! by Chloé Rutzerveld

By January 27, 2017Uncategorized

Everybody knows the Dutch delicacy stroopwafel. Thanks to Starbucks we can find it everywhere.  According to Wikipedia it was first made in Gouda around 18th century by a baker using leftovers from the bakery, such as breadcrumbs, which were sweetened with syrup.

But Chloé’s Strooop! is different.  It is the first plant-based stroopwafel made from vegetables.
Each waffle is made out of 100 grams of carrot, beetroot or celeriac.

Strooop! is a perfect showcase of zero waste snack. It is made from misfit, weird, damaged or leftover vegetables after cleaned and pressed.

Around %78 of the vegetable is juice and the rest is fiber. Syrup is made produced out of its juice. And with the remaining fiber is transformed into a waffle with some help from buckwheat flour, rapeseed oil.

With Strooop!, they give new life to vegetable by-products as a modern version of the typical Dutch delicacy.

Entirely plant-based, gluten free, no sugar, no food colouring and great source of dietary fiber.

Hope to see more of zero waste snacks around the globe.

To take a look at Chloé Rutzerveld works click here.

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